Product-focused UI/UX Designer

WorkCtrl was a daily-use workspace app, but over time the experience became fragmented and difficult to use. Core services such as food ordering, meeting room booking, parking access, visitor entry, and support were spread across inconsistent flows with unclear navigation. User data and feedback highlighted frequent issues such as confusion between features, repetitive steps, poor discoverability, and lack of trust in task completion. Performance issues and unnecessary features further impacted adoption, making the app unreliable for everyday workplace needs. The challenge was to redesign WorkCtrl into a single, dependable workspace app that users could rely on for routine tasks without friction or confusion.

Before SW Tickets, all support requests were handled through phone calls and emails, making it difficult to track issues, follow up, or maintain accountability. Users had no visibility into what was happening after raising a concern, often unsure whether their issue was being worked on or resolved. As ticket volumes increased, internal teams struggled with scattered communication, missed updates, and lack of clarity across responsibilities. There was no single system to manage requests, define ownership, or provide consistent status updates to users. The challenge was to introduce a completely new support system that brought structure, transparency, and clarity for both users and internal teams.

Meeting room booking needs differed across regions. In Singapore, there was no central workspace app, so a dedicated meeting room application was required with controlled access and structured booking rules. Users needed a clear way to view availability, make reservations, and manage access without confusion. At the same time, the tablet experience outside meeting rooms had usability issues in earlier versions, including unclear actions, unnecessary features, and poor alignment with the booking logic. Lack of proper sync reduced trust in room availability and caused booking conflicts. The challenge was to design a reliable system that handled regional differences while maintaining a consistent and intuitive experience across devices.

The existing CRM system contained complex and fragmented flows that were difficult to understand and use. Key business information related to clients, properties, rent, contracts, and revenue was spread across multiple sections, leading to confusion and inefficiencies. Leadership and core teams relied heavily on this system for daily operations, yet usability issues made it hard to track client status, follow-ups, and financial details clearly. User feedback highlighted the need for simpler flows, better information structure, and clearer visibility across the entire client lifecycle. The challenge was to redesign a revenue-critical system using existing data and feedback, while ensuring it remained scalable and practical for daily use by internal teams.