Product-focused UI/UX Designer
I design intuitive, scalable digital products that solve real business problems. With 7+ years of experience across B2B, B2C, and SaaS platforms, I bridge user needs with business goals.
My Recent Works
Recent Projects
A workspace management mobile app redesigned from scratch to simplify daily operations, improve reliability, and deliver a seamless member experience across multiple workplace services.
- Redesigned the app from scratch to improve overall experience
- Brought multiple workplace services into one single app
- Improved usability and reliability using data-driven design decisions
An internal ticketing system designed for Smartworks teams to manage, assign, and resolve user-raised issues coming from the WorkCtrl app through a structured, role-based workflow.
- Centralized all user-raised issues into one internal support system
- Made ticket assignment and follow-ups easier for support teams
- Improved visibility and coordination for faster issue resolution
A meeting room booking system designed and shipped across mobile and tablet interfaces, enabling seamless room discovery, booking, and instant reservations for Smartworks offices in Singapore and India.
- Tablet experience designed once and scaled across regions
- Mobile app flows designed and shipped for Singapore-specific booking rules
- Fixed tablet UX issues using data insights and synced it seamlessly with the mobile app
An internal client and revenue management system redesigned using existing CRM flows and real user feedback to support end-to-end client journeys — from lead creation to contract, billing, and revenue tracking.
- Redesigned core CRM flows using past system data and internal user feedback
- Simplified complex client, agreement, and financial workflows into clearer, usable journeys
- Focused on making a critical internal system easier to use
Workctrl
A workspace management mobile application designed to simplify daily office operations by bringing multiple workplace services into a single, easy-to-use experience.
Project Description
The goal of the WorkCtrl app was to simplify everyday workplace interactions for members and employees. The earlier version of the app had usability gaps, fragmented services, and performance issues that impacted overall experience.
The redesigned app focuses on clarity, consistency, and ease of use by combining essential workplace services into one unified platform. The experience was rebuilt from scratch using user behaviour, feedback, and data insights to improve reliability and usability.
Context & Challenges
WorkCtrl was a daily-use workspace app, but over time the experience became fragmented and difficult to use. Core services such as food ordering, meeting room booking, parking access, visitor entry, and support were spread across inconsistent flows with unclear navigation. User data and feedback highlighted frequent issues such as confusion between features, repetitive steps, poor discoverability, and lack of trust in task completion. Performance issues and unnecessary features further impacted adoption, making the app unreliable for everyday workplace needs. The challenge was to redesign WorkCtrl into a single, dependable workspace app that users could rely on for routine tasks without friction or confusion.
Design Decisions
The redesign started with analysing existing app flows, usage data, and direct user feedback to identify key pain points and broken journeys. Unused and redundant features were removed, while critical services were prioritised based on frequency of use.Clear, simplified user flows were created for each core service, ensuring consistency in navigation and interaction patterns across the app. Information hierarchy and visual structure were refined to make actions predictable and easy to understand. Through multiple iterations, the app was redesigned from scratch with a focus on clarity, reliability, and scalability. Data-driven decisions guided design improvements, resulting in a more intuitive and unified workspace experience.
SW Tickets
An internal ticketing system designed to help support teams manage, assign, and resolve user-raised issues coming from the WorkCtrl app through a clear and structured workflow.
Project Description
SW Tickets was designed as an internal support system to handle issues raised by users through the WorkCtrl app. While users could raise tickets and see limited progress, internal teams required a detailed system to manage assignments, follow-ups, and resolutions efficiently.
The challenge was to design a backend-facing experience that supported multiple internal teams while keeping the user-facing experience simple and transparent.
Context & Challenges
Before SW Tickets, all support requests were handled through phone calls and emails, making it difficult to track issues, follow up, or maintain accountability. Users had no visibility into what was happening after raising a concern, often unsure whether their issue was being worked on or resolved. As ticket volumes increased, internal teams struggled with scattered communication, missed updates, and lack of clarity across responsibilities. There was no single system to manage requests, define ownership, or provide consistent status updates to users. The challenge was to introduce a completely new support system that brought structure, transparency, and clarity for both users and internal teams.
Design Decisions
The ticketing system was designed from scratch to replace informal communication with a structured, trackable workflow. Simple and easy-to-understand statuses were introduced first to help users clearly see ticket progress instead of relying on emails or calls. For internal teams, detailed workflows and role-based views were later defined to support assignment, follow-ups, and collaboration across teams. This ensured internal complexity was handled within the system while users experienced a clear and transparent support journey. The final design created a reliable and transparent process where users always knew the status of their issues, and teams could manage and resolve tickets efficiently.
Meeting Room Booking
A meeting room booking experience designed across mobile and tablet interfaces to support scheduling, access control, and real-time availability for Smartworks offices in India and Singapore.
Project Description
The Meeting Room System was designed to enable seamless meeting room booking across different regions and devices. While India relied on an existing workspace app, Singapore required a separate meeting room application with additional access control and booking rules.
A common tablet interface was placed outside meeting rooms in both regions to support instant bookings and extensions, making reliability and clarity critical to the experience.
Context & Challenges
Meeting room booking needs differed across regions. In Singapore, there was no central workspace app, so a dedicated meeting room application was required with controlled access and structured booking rules. Users needed a clear way to view availability, make reservations, and manage access without confusion. At the same time, the tablet experience outside meeting rooms had usability issues in earlier versions, including unclear actions, unnecessary features, and poor alignment with the booking logic. Lack of proper sync reduced trust in room availability and caused booking conflicts. The challenge was to design a reliable system that handled regional differences while maintaining a consistent and intuitive experience across devices.
Design Decisions
A dedicated mobile application was designed for Singapore to support meeting room bookings with access control and region-specific rules. The flows focused on planned bookings, clear availability, and predictable actions. The tablet experience was redesigned and standardised for both India and Singapore. Unnecessary features were removed, interactions were simplified, and the interface was optimised for quick, on-the-spot bookings and extensions. Design decisions were guided by usage data and observed issues from earlier versions. Sync reliability between mobile and tablet was prioritised to ensure users could trust room availability. The final system delivered a clear, dependable meeting room booking experience across regions.
CRM
An internal client and revenue management platform redesigned using existing CRM flows and real user feedback to support end-to-end client journeys and business operations.
Project Description
ERP is an internal CRM platform used by leadership and core business teams to manage clients, properties, agreements, rentals, and revenue. The system acts as a single source of truth, covering the complete journey from lead creation to client conversion and ongoing account management.
The project focused on redesigning the CRM experience using existing system documentation and direct user feedback to improve clarity, usability, and decision-making across business-critical workflows.
Context & Challenges
The existing CRM system contained complex and fragmented flows that were difficult to understand and use. Key business information related to clients, properties, rent, contracts, and revenue was spread across multiple sections, leading to confusion and inefficiencies. Leadership and core teams relied heavily on this system for daily operations, yet usability issues made it hard to track client status, follow-ups, and financial details clearly. User feedback highlighted the need for simpler flows, better information structure, and clearer visibility across the entire client lifecycle. The challenge was to redesign a revenue-critical system using existing data and feedback, while ensuring it remained scalable and practical for daily use by internal teams.
Design Decisions
The redesign began with studying existing CRM documentation and analysing user feedback to understand real pain points. Core flows were restructured to support the complete client journey — from lead creation to conversion, agreements, rentals, and revenue tracking. Information architecture was simplified to group related data logically and reduce cognitive load. Clear workflows were defined for managing client details, financial information, and status updates, ensuring teams could access critical data quickly. Design decisions were driven by insights from existing usage and feedback. The focus remained on clarity, consistency, and ease of use, creating a strong UX foundation for future development and implementation.
Services
Offerd Services
End-to-end design for web and mobile products — from user flows and wireframes to high-fidelity UI and developer-ready handoffs.
Designing complex workflows, dashboards, and internal tools with a strong focus on usability, scalability, operational efficiency, and long-term product growth.
Creating consistent, scalable design systems and visual languages that ensure clarity, efficiency, and brand alignment across products.
Conducting user research, usability testing, and heuristic evaluations to inform design decisions and improve overall user experience.
SERVICES
UI/UX Design
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Services Process
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- Reinvent Your Business to Better
- Pioneering the Internet's First
- Pioneering the Design World's First
- Pioneering the Design World's First
- Pioneering the Design World's First
- Pioneering the Design World's First
Experience
Delivered
Shipped
Worked
My Resume
Education
2025 Design Thinking for Innovation
University of Virginia (Coursera)Human-Centered Design
University of California (Coursera)Bachelor of Design (B.Des)
National Institute of Fashion TechnologyPsychology Honors
Kanpur UniversityWork Experience
Assistant Manager – UI/UX Design
Smartworks, GurugramProduct Designer
Fashinza, GurugramAssistant Product Designer
Numero Uno, GurugramDesign Intern
UCBMy Skills
Offerd Services
Your Questions and Answers
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